Storytelling and Leadership

People join with the narrative, rather than follow the leader,’       Parry and Hansen 2007.

Harness the Power of Storytelling

Stories can be very persuasive. They shape our views of the world and influence our actions and this power can be harnessed by leaders at any level of an organisation. An authentic story distils your company’s vision and values, builds loyalty and creates both internal and external engagement.

Which stories are being told?

So, how to proceed with collecting and crafting the right stories? First, set aside time to reflect on the current ‘official’ stories which are the ones that should define your organisation. Have you got any? Are they a part of day-to-day company culture? Or are they hidden away somewhere on a website or in brochures high on a shelf? Are these the stories being told? And are they being told well? Do your company stories need improving or updating?

Stories that Lead

Here in the UK we need some very practical solutions to the disruption caused by the current political situation and our meta-narratives are very fragmented. However, it’s possible to counter some of this difficulty and provide strength and wisdom in story form. Review your key narratives and then record the stories of people right across the organisation. Capturing successes and acknowledging challenges gives an account of what’s actually happening and this form of story sharing brings people together and connects them in a meaningful way. The collective wisdom can then be communicated out to inspire clients, potential investors, new employees and other stakeholders.

Get in touch at to find out more about Story Space Storytelling for Business Programmes and discover how your organisation can benefit from crafting the stories that will make a difference.